Our network

Calling all curvy fashionistas! Torrid to open in McCain Mall | Business

Title (Max 100 Characters)

Calling all curvy fashionistas! Torrid to open in McCain Mall
Calling all curvy fashionistas! Torrid to open in McCain Mall

NORTH LITTLE ROCK, AR, September 18, 2014 – Torrid, a retailer of sexy fashion with an edge for young, stylish women who wear size 12 -28, will open its 270th retail store at McCain Mall, the premier shopping destination in Central Arkansas, on October 7, 2014, and will hold its grand opening event on Saturday, October 11 starting at 10 a.m. This will be the first Arkansas location for the popular retailer.

“Torrid is the perfect retailer to add to our diverse mix of clothing stores,” said Shara Brazear, director of marketing and business development at McCain Mall. “We want everyone who shops at our stores to walk out feeling confident in their new clothes.”

Torrid’s hallmark is that its collections truly reflect the latest trends for each season. The brand’s approach is different because each item is designed and constructed specifically to fit and flatter a voluptuous figure, rather than being a “sized up” version of a fashion piece. Once developed, each piece is tried and tested on a plus-size model, ensuring a fit that’s unmatched in the industry.

“Our customers love our fashion collections and exceptional fit, and have been very vocal about wanting us to expand our store base,” said Lisa Harper, Chairman and CEO of Hot Topic, Inc., the parent company of Torrid. “More than 60 percent of women in the U.S. wear our size range, yet this market represents only 17 percent of the women’s fashion retail industry. We want to offer these customers apparel and accessories that fit their sense of style, while helping them look and feel irresistible.”

The new 1827square-foot Torrid store is adjacent to Bath & Body Works and across from Regal Cinemas. Customers are invited to participate in the store’s grand opening event starting at 10 a.m. on Saturday, October 11; the first 100 people to enter the store will receive a mystery Torrid gift card valued up to $250. All customers who enroll in the Torrid loyalty program at the McCain Mall store from October 10 through October 12, 2014 will be entered into a sweepstakes for the chance to win a $500 shopping spree. All new Torrid loyalty members will receive 10 percent off their first purchase. Details about the sweepstakes and promotional offer are available at the Torrid store or by contacting Torrid. The McCain Mall is located at 3929 McCain Blvd, North Little Rock, AR 72116.  Learn more by visiting http://www.simon.com/mall/mccain-mall or Torrid.com.

Launched in 2001, Torrid now has 270 stores across the country. The retailer began an aggressive expansion in 2012, signaling the company’s fashion collections are resonating with customers and are well differentiated in the marketplace. The company expects to open approximately 65 stores in 2014.