PINE BLUFF, Ark. (KTHV) - Some Pine Bluff aldermen disagree with the Pine Bluff mayor on how to change their city's image.
"I don't think we have to spend $175,000 for someone to tell us what's wrong with our city," said Alderman George Stepps.
Council members voted 5 to 3 to use the tax money to hire a marketing firm to look at the city's image, but some aldermen want the measure reversed.
"A marketing firm is going to tell you that you need some paint out there on your building, but you've still got to go out there and do it," said Alderman Stepps.
Mayor Debe Hollingsworth calls the image campaign an investment.
"The city provides a product and with any business ... you want to be able to sell that product," said Mayor Hollingsworth.
The mayor said crime is down and said the new image is needed to attract businesses to the city.